Customer reviews are the backbone to the modern economy. You can take a snapshot of history and ask ten patrons why they chose the particular establishment they’re in and chances are, most of them will answer, “Recommendation”. Today, the word-of-mouth that drives our economy has gone – as most things these days – digital. It seems that every platform from Facebook, Angie’s List, Zillow, etc. have followed this grand old tradition of offering the free sharing of customer satisfaction (or dissatisfaction) in a hand-held medium.
While sites such as these are helpful on deciding where to grab a sandwich or which cell phone to buy, they are critical to the real estate world! I was recently informed about RealSatisfied.com which is, among other things, a customer review survey service that emails clients custom satisfaction surveys. This site falls into the litany of platforms that allow customers not only to share their experiences but to follow recommendations!
I have heard people say that online reviews don’t matter, “It’s what you do on the ground.” To a degree, yes, your front end operations need to be on point, however, if you have awful reviews, no one’s going to call you…
What does this mean for the average home buyer/seller? The best and shortest answer is: EVERYTHING! Find out what a prospective agent’s past clients think of him or her. Even if they’ve always worked with Aunt Jinny, and you could never hire another realtor, see if she’s actually what your dear old aunt says.
It can be time-consuming, but what’s more time-consuming, clicking through a few pages on Yelp, Trulia, Zillow, and Facebook; or delaying your moving plans because your home is still sitting on the market despite your realtor’s best intentions…? I take the time to ensure my clients are satisfied with my work – that’s why I have 5-star reviews on any platform you can imagine!
In the end results, stats, and reviews matter! Empower yourself as a customer (as a buyer or seller!) and keep informed on what your agent’s clientele thinks of them. You’ll be thankful that you did!