Preparing Your Home

Marketing your home requires home preparation, appropriate pricing, presentation and negotiations, as well as strategic advertising and networking. We undertake these initiatives with one aim, to maximize your home's market exposure. Ashley pays careful attention to every detail, so ultimately you can sell your home for top market value.

Ashley will collaborate with our marketing experts to develop copy to showcase your homes best features. We will display this information on flyers, websites, and on audio/video recordings. Most home buyers use the internet to begin their home search, so it is imperative we capture beautiful, professional pictures to display your home.

Consultation for Home Staging

Ashley will schedule a staging consultation where you, the home stager, and Ashley will tour your house and make recommendations for improvement. An important step in selling your home is to create an atmosphere that will attract buyers. First impressions count, here are a list of considerations, for starters, that we suggest keeping in mind.

Curb appeal — Is the yard in its ideal form?  Have you eliminated the weeds? Are the trees and shrubs pruned? Is the grass freshly mowed and completely green?

Clutter – Get rid of the clutter and keep your home decor simple. It may be advantageous to rent a storage facility to move the clutter out of your house and away from the buyer.  Take down family photos and put away other personal items.  They can distract the buyer.

Walls – A fresh coat of neutral paint can go a long way.  Paint is the best investment for a stronger return on the sale of your home.  

Odors- It is offensive for non-smokers and non-pet owners to come into a home that has smoke and pet odors.  Make sure to impress them through all of their senses. Ways to prepare a great smelling home can include cleaning the walls, adding a fresh coat of paint, removing any curtains, and replacing the carpets.  When you know buyers are coming, pay special attention to anything you may be cooking that could create strong smells.

Complete Sellers Disclosure

Sellers are required to complete paperwork by Austin Board of Realtors, Texas Real Estate Commission and by Ashley. The Seller’s Disclosure Notice is very important because it outlines certain details and defects with the property, so please pay special attention to the details. Ashley will help you step-by-step throughout this process. It’s in your home’s best interest to disclose everything you know about the property you’re selling. With market comparables and the entire transaction history of your home, a complete and accurate property profile gives you the power to price your home with confidence. This is the information will be used to market your home on the Multiple Listings Service (MLS) and for flyers.

Final Pricing Consultation

After staging and repair recommendations have been completed, we will meet again to determine the best price for your home. Ashley works hard to help you every step of the way, so you can accurately price your home to sell it for the maximum profit. 

What's Your Home Worth? Find out now.

Let's Go