SELLING AUSTIN’S PRESTIGE HOMES
For Prestige Collection homes, Ashley looks at the bigger picture behind floor plans and architectural details to determine what truly makes your home unique among Austin’s finest properties. We tell the story of your home with beautiful photography and engaging words, and then we take that story to the subset of financially qualified buyers who will fall in love with it because it matches their dream lifestyle. Is it the right home for a tech-industry entrepreneur who is always on the go, a family with young children, an executive who loves to entertain at home, or a garden enthusiast? These are the questions Ashley considers as she works with luxury branding specialists to develop the highest quality custom marketing materials and implement a targeted marketing strategy to reach exactly the right buyer.
A MULTI-FACETED STRATEGY TAILORED FOR LUXURY HOMES
A Certified Luxury Home Marketing Specialist recognized as one of Austin’s top-producing agents with over $100 million in sales to date, Ashley has tailored her industry-leading marketing approach with enhanced and exclusive services for Prestige Homes listings. From a complimentary, comprehensive evaluation of your home’s value and unique selling features to implementation of a customized marketing plan, Ashley and her team oversee every detail of the sale process, making the experience as easy as possible for you at every step of the way. Throughout the process, you are kept informed about progress, so you never have to wonder what’s happening and how things are going. And, if you sign up for Ashley’s complimentary “90 Days or Free” guarantee, we commit to a price and time frame for the sale of your home – if we don’t meet our commitment, we sell your home for free!
BROAD NATIONAL & INTERNATIONAL OUTREACH
Studies show that 98% of home purchases are the direct result of a real estate agent and Ashley Stucki Edgar taps into that valuable resource by making your listing available to over 100,000 realtors nationwide. As a member of the US Chapter of the International Real Estate Federation (FIABCI-USA), Ashley has access to a global network of real estate professionals in 50 countries worldwide.
A VAST REGIONAL BROKER DATABASE
Ashley Stucki Edgar has thousands of regional realtors in our database that we contact directly with information about your home that makes it stand out from the crowd.
CONTINUOUS TARGETED MARKETING
Until your home is “SOLD”, there is no break in advertising. Our custom marketing materials, which feature photos taken by an award-winning real estate photographer as well as detailed property information, are targeted to luxury media outlets online and in print, putting your home in front of people who are most likely to be searching for the most prestigious homes in your area.
HIGH-PROFILE LOCAL VISIBILITY
Ashley Stucki Edgar’s Prestige Homes Collection “For Sale” sign will be prominently displayed on your property with key information, including Ashley’s cell and business phone numbers.
PROFESSIONAL HOME STAGING CONSULTATION
Every client who lists their Prestige Home with Ashley Stucki Edgar receives an extended complimentary consultation with our professional home stager (formerly with HGTV). She tours the home’s interior and exterior features and amenities and follows up with a written list of things you can do that will emphasize the most appealing aspects of your home.
HOME STAGING OVERSIGHT
Our professional home stager will organize, manage, and personally oversee any repairs or enhancements you choose to implement. For example, something like a fresh coat of paint in some rooms can enhance your property’s appeal and increase the price it commands beyond the price of the work. She can also arrange for furniture rentals, and white-glove packing and moving, if needed.
CUSTOM PROPERTY PHOTOGRAPHY
Our award-winning real estate photographer will do two photo shoots at your home – one during daytime hours and another in the evening to capture the full experience indoors and outside. Our professional home stager will style your home for the shoot, which will include close-up images of special details such as architectural features or luxurious finishes and features. For larger properties, it will also include aerial shots from a drone camera. These images will be used in custom printed and digital brochure created for your home and on your property’s mini-website.
Our professional copywriter, who specializes in marketing and branding luxury real estate, will write the text for your property brochure and advertising. They will tell the story of your home with headlines, detailed descriptions, and lists of standout features, emphasizing what makes it unique and the lifestyle it offers.
FEATURED ON A MINI-WEBSITE
Your property will be featured on its own page within the Prestige Collection section of Ashley Stucki Edgar's website, offering potential buyers extensive information and photography that gives them a full sense of what makes it exceptional.
SUBJECT OF A LIFESTYLE VIDEO
Your mini-website will also include a precision shot and edited high-definition real estate video that highlights the standout features and amenities of your property, giving potential buyers a movie-trailer style “teaser” of what it would be like to live in your home. Emotional and engaging, it is designed to motivate potential buyers to request a showing.
CATERED, INVITATION-ONLY BROKER PREVIEW
Other real estate agents representing clients at the top end of the market are an excellent opportunity to connect the right buyer with your property. When your house is staged and ready, Ashley hosts a catered, invitation-only open house exclusively for these brokers, giving them a personal tour of your property as well as custom marketing material they can easily share with their clients.
EXCLUSIVE, HIGH-IMPACT OPEN HOUSES
Ashley also hosts open houses for pre-screened potential buyers. Guests are given a tour that highlights your home’s top features and selling points and Ashley personally follows up with those who have potential to be the right buyer.
Ashley calls on years of experience to know which potential buyers are ready to say yes and she follows up quickly. She also knows how to question and listen to potential buyers to get valuable insights that can be translated into fine-tuning the marketing strategy for your property.
PRE-SCREENED QUALIFIED BUYERS
Ashley also pre-screens all interested potential buyers before bringing them into your home for a private tour. While it is critical to show your home to every serious potential buyer, we won’t waste our efforts or inconvenience you with visits by people who are not ready or financially qualified to buy.
SOUND ADVICE & EXPERT NEGOTIATIONS
Ashley is committed to building lasting relationships with clients so they will come back to her in the future and feel confident about referring her to friends and colleagues. Sometimes making a few adjustments along the way can raise the potential of your home leaving the market sooner, and Ashley is there to provide advice. When a promising potential buyer is interested, she will negotiate on your behalf based on the latest information about comparable sales and will never advise you against your best interests or desires simply to make a sale.